Faces in Popular Advertising: Aspirational Consumption in Peru

The aim of this article is to analyze the representation and use of faces in popular advertising in Lima (Peru). While previous literature has examined how aspirationality is constructed in major brand advertising campaigns, it has left a gap in the study of popular consumption and vernacular advert...

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Bibliographische Detailangaben
1. Verfasser: Yalán Dongo, Eduardo Enrique (author)
Weitere Verfasser: Espinoza Fernández, Adriana (author)
Format: article
Sprache:Spanisch
Veröffentlicht: 2025
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Online-Zugang:https://revistas.ort.edu.uy/inmediaciones-de-la-comunicacion/article/view/4097
http://hdl.handle.net/20.500.11968/7691
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