Faces in Popular Advertising: Aspirational Consumption in Peru

The aim of this article is to analyze the representation and use of faces in popular advertising in Lima (Peru). While previous literature has examined how aspirationality is constructed in major brand advertising campaigns, it has left a gap in the study of popular consumption and vernacular advert...

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Autor principal:	Yalán Dongo, Eduardo Enrique (author)
Altres autors:	Espinoza Fernández, Adriana (author)
Format:	article
Idioma:	espanyol
Publicat:	2025
Matèries:	popular consumption Gamarra popular advertising semiotics race consumo popular Publicidad popular semiótica raza publicidade popular raça
Accés en línia:	https://revistas.ort.edu.uy/inmediaciones-de-la-comunicacion/article/view/4097 http://hdl.handle.net/20.500.11968/7691
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