Faces in Popular Advertising: Aspirational Consumption in Peru
The aim of this article is to analyze the representation and use of faces in popular advertising in Lima (Peru). While previous literature has examined how aspirationality is constructed in major brand advertising campaigns, it has left a gap in the study of popular consumption and vernacular advert...
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| Natura: | article |
| Lingua: | spagnolo |
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2025
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| Accesso online: | https://revistas.ort.edu.uy/inmediaciones-de-la-comunicacion/article/view/4097 http://hdl.handle.net/20.500.11968/7691 |
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