Persuasion and emotions: consumer fraud on Black Friday Brazil
This research aimed at analyzing the relation between emotions and consumer fraud, based on the Elaboration Likelihood Model (ELM). For this purpose, Sentiment Analysis was performed using the Natural Language Processing (NLP) from Twitter data obtained on the day of the event, and content analysis...
Uloženo v:
| Hlavní autor: | |
|---|---|
| Další autoři: | |
| Médium: | article |
| Jazyk: | portugalština angličtina |
| Vydáno: |
2022
|
| Témata: | |
| On-line přístup: | https://revistas.ucu.edu.uy/index.php/cienciaspsicologicas/article/view/2339 https://hdl.handle.net/10895/5525 |
| Tagy: |
Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!
|
Podobné jednotky: Persuasion and emotions: consumer fraud on Black Friday Brazil
- Politic networks: narrative universe, campaigns and Twitter micro-story
- Extensions of the protest: The transmedia narrative of the hashtag #mmlpqtp on Twitter
- To bot or not to bot? An approach to Twitter during the allegations against Cristina Fernández de Kirchner (Argentina, 2022)
- The Use of Twitter in the National Election Campaign in Uruguay
- Twitter, engagement and discourse : Quantitative and qualitative approach to the account @mauriciomacri
- Testimonial tweeting. People’s voice (and eyes) on anti-impeachment protests in Brazil