Persuasion and emotions: consumer fraud on Black Friday Brazil
This research aimed at analyzing the relation between emotions and consumer fraud, based on the Elaboration Likelihood Model (ELM). For this purpose, Sentiment Analysis was performed using the Natural Language Processing (NLP) from Twitter data obtained on the day of the event, and content analysis...
Uloženo v:
| Hlavní autor: | |
|---|---|
| Další autoři: | |
| Médium: | article |
| Jazyk: | portugalština angličtina |
| Vydáno: |
2022
|
| Témata: | |
| On-line přístup: | https://revistas.ucu.edu.uy/index.php/cienciaspsicologicas/article/view/2339 https://hdl.handle.net/10895/5525 |
| Tagy: |
Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!
|
| _version_ | 1868889983595577344 |
|---|---|
| author | Soares , Sarah Tuyani Araújo |
| author2 | Modesto , João Gabriel |
| author2_role | author |
| author_browse | Modesto , João Gabriel Soares , Sarah Tuyani Araújo |
| author_facet | Soares , Sarah Tuyani Araújo Modesto , João Gabriel |
| author_role | author |
| collection | LIBERI |
| dc.creator.none.fl_str_mv | Soares , Sarah Tuyani Araújo Modesto , João Gabriel |
| dc.date.none.fl_str_mv | 2022-10-05 2025-12-22T16:34:35Z 2025-12-22T16:34:35Z |
| dc.format.none.fl_str_mv | application/pdf application/pdf |
| dc.identifier.none.fl_str_mv | https://revistas.ucu.edu.uy/index.php/cienciaspsicologicas/article/view/2339 10.22235/cp.v16i2.2339 https://hdl.handle.net/10895/5525 |
| dc.language.none.fl_str_mv | por eng |
| dc.publisher.none.fl_str_mv | Universidad Católica del Uruguay |
| dc.relation.none.fl_str_mv | https://revistas.ucu.edu.uy/index.php/cienciaspsicologicas/article/view/2339/2656 https://revistas.ucu.edu.uy/index.php/cienciaspsicologicas/article/view/2339/2657 |
| dc.rights.none.fl_str_mv | Derechos de autor 2022 Universidad Católica del Uruguay https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | Ciencias Psicológicas; 2022, Volumen 16(2); e-2339 Ciencias Psicológicas; 2022, Volumen 16(2); e-2339 Ciencias Psicológicas; 2022, Volumen 16(2); e-2339 1688-4221 10.22235/cp.v16i2 reponame:LIBERI instname:Universidad Católica del Uruguay instacron:Universidad Católica del Uruguay |
| dc.subject.none.fl_str_mv | Persuasion Consumption Emociones social media Persuasión Emociones Consumo redes sociales Persuasão Emoções Consumo Redes Sociais |
| dc.title.none.fl_str_mv | Persuasion and emotions: consumer fraud on Black Friday Brazil Persuasión y emociones: fraudes al consumidor en Black Friday Brasil Persuasão e emoções: fraudes ao consumidor na Black Friday Brasil |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/publishedVersion |
| description | This research aimed at analyzing the relation between emotions and consumer fraud, based on the Elaboration Likelihood Model (ELM). For this purpose, Sentiment Analysis was performed using the Natural Language Processing (NLP) from Twitter data obtained on the day of the event, and content analysis to understand the factors involved in the event and whether companies with reported complaints on PROCON/SP (2019) and the website Reclame Aqui (2019) were related. The results show that most emotions arising from Black Friday Brazil are both negative and related to consumer fraud. They also reveal that individuals who had low involvement with the persuasive messages used emotions as simple indications, unlike individuals who were highly involved and used emotions as an argument in the persuasive process to avoid being victims of fraud. |
| eu_rights_str_mv | openAccess |
| format | article |
| id | anni_22cd8b4859c8379d16e42f41cd6dfadc |
| identifier_str_mv | 10.22235/cp.v16i2.2339 |
| instacron_str | Universidad Católica del Uruguay |
| institution | Universidad Católica del Uruguay |
| instname_str | Universidad Católica del Uruguay |
| language | por eng |
| network_acronym_str | anni |
| network_name_str | oai-lr-anni |
| oai_identifier_str | oai:liberi.ucu.edu.uy:10895/5525 |
| publishDate | 2022 |
| publishDateSort | 2022 |
| publisher.none.fl_str_mv | Universidad Católica del Uruguay |
| reponame_str | LIBERI |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| rights_invalid_str_mv | Derechos de autor 2022 Universidad Católica del Uruguay https://creativecommons.org/licenses/by/4.0 |
| spelling | Persuasion and emotions: consumer fraud on Black Friday BrazilPersuasión y emociones: fraudes al consumidor en Black Friday BrasilPersuasão e emoções: fraudes ao consumidor na Black Friday BrasilSoares , Sarah Tuyani AraújoModesto , João GabrielPersuasionConsumptionTwitterEmocionessocial mediaPersuasiónEmocionesConsumoTwitterredes socialesPersuasãoEmoçõesConsumoTwitterRedes SociaisThis research aimed at analyzing the relation between emotions and consumer fraud, based on the Elaboration Likelihood Model (ELM). For this purpose, Sentiment Analysis was performed using the Natural Language Processing (NLP) from Twitter data obtained on the day of the event, and content analysis to understand the factors involved in the event and whether companies with reported complaints on PROCON/SP (2019) and the website Reclame Aqui (2019) were related. The results show that most emotions arising from Black Friday Brazil are both negative and related to consumer fraud. They also reveal that individuals who had low involvement with the persuasive messages used emotions as simple indications, unlike individuals who were highly involved and used emotions as an argument in the persuasive process to avoid being victims of fraud.La presente investigación tuvo como objetivo analizar la relación entre las emociones y el fraude al consumidor, basado en el modelo de probabilidad de elaboración (ELM). Para eso, se realizó un análisis de sentimiento, utilizando el método de procesamiento del lenguaje natural (PLN), con datos de Twitter obtenidos el día del evento, y análisis de contenido para comprender los factores que componen el evento y si empresas con quejas en los informes PROCON/SP y el sitio web de Reclame Aquí estaban relacionados. Los datos muestran que la mayoría de los sentimientos del Black Friday Brasil son negativos y están relacionados con el fraude al consumidor. También revelan que las personas que tenían poca implicación con mensajes persuasivos utilizaron las emociones como simples indicaciones, a diferencia de las personas que tenían una alta implicación y que utilizaron las emociones como argumento en el proceso persuasivo para no ser víctimas de fraude.A presente pesquisa teve como objetivo analisar a relação entre emoções e fraudes ao consumidor, tendo como base o Modelo de Probabilidade de Elaboração (ELM). Para isso, foi realizada análise de sentimentos, por meio do método de Processamento de Linguagem Natural (PLN), com dados do Twitter obtidos no dia do evento, e análise de conteúdo para compreender os fatores que englobam o evento e se empresas com reclamações nos relatórios do PROCON/SP e do site Reclame Aqui estavam relacionadas. Os dados evidenciam que a maioria dos sentimentos provenientes da Black Friday Brasil são negativos e estão relacionados à fraude ao consumidor. Também revelam que indivíduos que apresentaram baixo envolvimento com mensagens persuasivas, utilizaram as emoções como simples indicações, diferente de indivíduos que apresentaram alto envolvimento e que utilizaram as emoções como argumento no processo persuasivo para não serem vítimas de fraude.Universidad Católica del Uruguay2022-10-052025-12-22T16:34:35Z2025-12-22T16:34:35Zinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://revistas.ucu.edu.uy/index.php/cienciaspsicologicas/article/view/233910.22235/cp.v16i2.2339https://hdl.handle.net/10895/5525Ciencias Psicológicas; 2022, Volumen 16(2); e-2339Ciencias Psicológicas; 2022, Volumen 16(2); e-2339Ciencias Psicológicas; 2022, Volumen 16(2); e-23391688-422110.22235/cp.v16i2reponame:LIBERIinstname:Universidad Católica del Uruguayinstacron:Universidad Católica del Uruguayporenghttps://revistas.ucu.edu.uy/index.php/cienciaspsicologicas/article/view/2339/2656https://revistas.ucu.edu.uy/index.php/cienciaspsicologicas/article/view/2339/2657Derechos de autor 2022 Universidad Católica del Uruguayhttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessoai:liberi.ucu.edu.uy:10895/55252026-06-16T06:51:52Z |
| spellingShingle | Persuasion and emotions: consumer fraud on Black Friday Brazil Soares , Sarah Tuyani Araújo Persuasion Consumption Emociones social media Persuasión Emociones Consumo redes sociales Persuasão Emoções Consumo Redes Sociais |
| status_str | publishedVersion |
| title | Persuasion and emotions: consumer fraud on Black Friday Brazil |
| title_full | Persuasion and emotions: consumer fraud on Black Friday Brazil |
| title_fullStr | Persuasion and emotions: consumer fraud on Black Friday Brazil |
| title_full_unstemmed | Persuasion and emotions: consumer fraud on Black Friday Brazil |
| title_short | Persuasion and emotions: consumer fraud on Black Friday Brazil |
| title_sort | Persuasion and emotions: consumer fraud on Black Friday Brazil |
| topic | Persuasion Consumption Emociones social media Persuasión Emociones Consumo redes sociales Persuasão Emoções Consumo Redes Sociais |
| url | https://revistas.ucu.edu.uy/index.php/cienciaspsicologicas/article/view/2339 https://hdl.handle.net/10895/5525 |