Persuasion and emotions: consumer fraud on Black Friday Brazil

This research aimed at analyzing the relation between emotions and consumer fraud, based on the Elaboration Likelihood Model (ELM). For this purpose, Sentiment Analysis was performed using the Natural Language Processing (NLP) from Twitter data obtained on the day of the event, and content analysis...

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Bibliographic Details

Main Author:	Soares , Sarah Tuyani Araújo (author)
Other Authors:	Modesto , João Gabriel (author)
Format:	article
Language:	Portuguese English
Published:	2022
Subjects:	Persuasion Consumption Twitter Emociones social media Persuasión Consumo redes sociales Persuasão Emoções Redes Sociais
Online Access:	https://revistas.ucu.edu.uy/index.php/cienciaspsicologicas/article/view/2339 https://hdl.handle.net/10895/5525
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