Persuasion and emotions: consumer fraud on Black Friday Brazil

This research aimed at analyzing the relation between emotions and consumer fraud, based on the Elaboration Likelihood Model (ELM). For this purpose, Sentiment Analysis was performed using the Natural Language Processing (NLP) from Twitter data obtained on the day of the event, and content analysis...

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Hlavní autor:	Soares , Sarah Tuyani Araújo (author)
Další autoři:	Modesto , João Gabriel (author)
Médium:	article
Jazyk:	portugalština angličtina
Vydáno:	2022
Témata:	Persuasion Consumption Twitter Emociones social media Persuasión Consumo redes sociales Persuasão Emoções Redes Sociais
On-line přístup:	https://revistas.ucu.edu.uy/index.php/cienciaspsicologicas/article/view/2339 https://hdl.handle.net/10895/5525
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