Comparative advertising in Uruguayan and Spanish law, with special reference to its psychological or emotional character

Comparative advertising is a legitimate means for informing consumers about the advantages that the products or services offered in comparison with the competition. Despite the initial rejection, the current trend favors this kind of advertising. Nonetheless, to protect consumers, limitations have b...

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Autor principal:	Cassoni Boggio, Paulina (author)
Formato:	article
Lenguaje:	español
Publicado:	2022
Materias:	Publicidad Publicidad comparativa Ley de relaciones de consumo Uruguay España Carácter psicológico o emocional Advertising Comparative advertising Consumer protection law Spain Psychological or emotional character Publicidade Publicidade comparativa Lei de relações de consumo Uruguai Espanha, Caráter psicológico ou emocional
Acceso en línea:	http://revistas.um.edu.uy/index.php/revistaderecho/article/view/1090 https://hdl.handle.net/20.500.12806/1998
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