Assessment of the interactive attitude and level of dialogue by Colombian companies on Facebook
This article aims to determine whether the thirty companies with the best reputation in Colombia, according to the annual study of corporate reputation mercoEmpresas prepared by MERCO (corporate reputation business monitor, in Spanish) use Facebook as a dialogic communication tool with their public....
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| Format: | article |
| Language: | Spanish |
| Published: |
2020
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| Online Access: | https://revistas.ort.edu.uy/inmediaciones-de-la-comunicacion/article/view/2958 https://hdl.handle.net/20.500.11968/4168 http://hdl.handle.net/20.500.11968/4168 |
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