Assessment of the interactive attitude and level of dialogue by Colombian companies on Facebook

This article aims to determine whether the thirty companies with the best reputation in Colombia, according to the annual study of corporate reputation mercoEmpresas prepared by MERCO (corporate reputation business monitor, in Spanish) use Facebook as a dialogic communication tool with their public....

Full description

Bibliographic Details

Main Author:	Zeler, Ileana (author)
Format:	article
Language:	Spanish
Published:	2020
Subjects:	Corporate communication dialogic communication interaction Facebook companies Comunicación corporativa comunicación dialógica interacción empresas comunicação corporativa comunicação dialógica interação
Online Access:	https://revistas.ort.edu.uy/inmediaciones-de-la-comunicacion/article/view/2958 https://hdl.handle.net/20.500.11968/4168 http://hdl.handle.net/20.500.11968/4168
Tags:	Add Tag No Tags, Be the first to tag this record!