Corporate communication for customer loyalty
The proposal of the strategic model to diagnose corporate communication aimed at improving customer loyalty developed from three genealogies: the understanding of the complexity of the organizational context of Scheinsohn (2009), the Corporate Branding of Capriotti (2009) and the Process Chiesa Rela...
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| Formato: | article |
| Idioma: | espanhol |
| Publicado em: |
2020
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| Acesso em linha: | https://revistas.ort.edu.uy/inmediaciones-de-la-comunicacion/article/view/2963 https://hdl.handle.net/20.500.11968/4173 http://hdl.handle.net/20.500.11968/4173 |
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