Corporate communication for customer loyalty

The proposal of the strategic model to diagnose corporate communication aimed at improving customer loyalty developed from three genealogies: the understanding of the complexity of the organizational context of Scheinsohn (2009), the Corporate Branding of Capriotti (2009) and the Process Chiesa Rela...

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Bibliographic Details

Main Author:	Durán Bravo, Patricia (author)
Other Authors:	Cisneros Martínez, Nancy (author), Pancardo Peralta, Raúl (author)
Format:	article
Language:	Spanish
Published:	2020
Subjects:	corporate communication customer loyalty organizational diagnosis comunicación corporativa fidelización del cliente diagnóstico organizacional comunicação corporativa fidelização do cliente diagnóstico organizacional.
Online Access:	https://revistas.ort.edu.uy/inmediaciones-de-la-comunicacion/article/view/2963 https://hdl.handle.net/20.500.11968/4173 http://hdl.handle.net/20.500.11968/4173
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