Subscribers’ Behavior on YouTube: EnchufeTv Channel Case Study

This research analyzed the behavior of subscribers of the YouTube channel EnchufeTv, from Ecuador, to observe if its contents influence those who consume them. Using a mixed methodological approach, a questionnaire was applied to a sample in the city of Guayaquil and interviews with some subscribers...

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Bibliografische gegevens

Hoofdauteur:	González-Martínez, Elier (author)
Andere auteurs:	Chica Freire, Diego Alejandro (author)
Formaat:	article
Taal:	Spaans
Gepubliceerd in:	2018
Onderwerpen:	influence YouTube channel subscribers youtubers videos influencia canal de YouTube suscriptores
Online toegang:	https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/1581 https://hdl.handle.net/10895/5993
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