Subscribers’ Behavior on YouTube: EnchufeTv Channel Case Study
This research analyzed the behavior of subscribers of the YouTube channel EnchufeTv, from Ecuador, to observe if its contents influence those who consume them. Using a mixed methodological approach, a questionnaire was applied to a sample in the city of Guayaquil and interviews with some subscribers...
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| Format: | article |
| Language: | Spanish |
| Published: |
2018
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| Online Access: | https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/1581 https://hdl.handle.net/10895/5993 |
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