Subscribers’ Behavior on YouTube: EnchufeTv Channel Case Study

This research analyzed the behavior of subscribers of the YouTube channel EnchufeTv, from Ecuador, to observe if its contents influence those who consume them. Using a mixed methodological approach, a questionnaire was applied to a sample in the city of Guayaquil and interviews with some subscribers...

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Autore principale: González-Martínez, Elier (author)
Altri autori: Chica Freire, Diego Alejandro (author)
Natura: article
Lingua:spagnolo
Pubblicazione: 2018
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Accesso online:https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/1581
https://hdl.handle.net/10895/5993
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