Stakeholders and unintended outcomes in strategic communication
The uncontrolled reactions caused by communication actions are known as outcomes unintended according to the most widespread evaluation models. The measurement of these outcomes becomes enormously relevant as they can represent adverse effects for the stakeholders that are linked to the organization...
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| Formato: | article |
| Lenguaje: | español |
| Publicado: |
2020
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| Acceso en línea: | https://revistas.ort.edu.uy/inmediaciones-de-la-comunicacion/article/view/2961 https://hdl.handle.net/20.500.11968/4171 http://hdl.handle.net/20.500.11968/4171 |
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