Stakeholders and unintended outcomes in strategic communication

The uncontrolled reactions caused by communication actions are known as outcomes unintended according to the most widespread evaluation models. The measurement of these outcomes becomes enormously relevant as they can represent adverse effects for the stakeholders that are linked to the organization...

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Autor principal: López del Castillo Wilderbeek, Francisco I. (author)
Formato: article
Lenguaje:español
Publicado: 2020
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Acceso en línea:https://revistas.ort.edu.uy/inmediaciones-de-la-comunicacion/article/view/2961
https://hdl.handle.net/20.500.11968/4171
http://hdl.handle.net/20.500.11968/4171
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