Public Relations in the novel Tiempos recios by Mario Vargas Llosa: A literary approach to the life and work of Edward Bernays Freud

This article analyzes the novel Tiempos recios, by Mario Vargas Llosa, focusing on the interpretation of the role played by Edward Bernays Freud in the positioning of Public Relations as a scientific and professional discipline. In its first part, from reality and fiction, the story presents the Pub...

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Hlavní autor:	Valdez Orriaga, Miguel (author)
Médium:	article
Jazyk:	španělština
Vydáno:	2020
Témata:	Public Relations Tiempos recios reality and fiction public relations models public affair Relaciones Públicas realidad y ficción modelos de Relaciones Públicas Relações Públicas Tempos ásperos realidade e ficção modelos de relações públicas
On-line přístup:	https://revistas.ort.edu.uy/inmediaciones-de-la-comunicacion/article/view/3028 https://hdl.handle.net/20.500.11968/4235 http://hdl.handle.net/20.500.11968/4235
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