Stakeholders and unintended outcomes in strategic communication

The uncontrolled reactions caused by communication actions are known as outcomes unintended according to the most widespread evaluation models. The measurement of these outcomes becomes enormously relevant as they can represent adverse effects for the stakeholders that are linked to the organization...

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Bibliografiske detaljer

Hovedforfatter:	López del Castillo Wilderbeek, Francisco I. (author)
Format:	article
Sprog:	spansk
Udgivet:	2020
Fag:	stakeholders unintended outcomes evaluation strategic communication public relations greenwashing outcomes no intencionados evaluación comunicación estratégica relaciones públicas outcomes não intencionados avaliação comunicação estratégica relações públicas
Online adgang:	https://revistas.ort.edu.uy/inmediaciones-de-la-comunicacion/article/view/2961 https://hdl.handle.net/20.500.11968/4171 http://hdl.handle.net/20.500.11968/4171
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