From the secondary to the quinary sector: Internal communication according to the activity of the company: objectives, measurement and priorities
The purpose of this essay is to know the internal communication (IC) departments of Spanish organizations according to the economic sector to which they belong, as well as determining which are the objectives, the programmatic axes and evaluation of the strategies proposed in their IC plans. On the...
I tiakina i:
| Kaituhi matua: | |
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| Ētahi atu kaituhi: | |
| Hōputu: | article |
| Reo: | Pāniora |
| I whakaputaina: |
2020
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| Ngā marau: | |
| Urunga tuihono: | https://revistas.ort.edu.uy/inmediaciones-de-la-comunicacion/article/view/2959 https://hdl.handle.net/20.500.11968/4169 http://hdl.handle.net/20.500.11968/4169 |
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Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
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| _version_ | 1868890083852025856 |
|---|---|
| author | Aced-Toledano, Cristina |
| author2 | Miquel-Segarra, Susana |
| author2_role | author |
| author_browse | Aced-Toledano, Cristina Miquel-Segarra, Susana |
| author_facet | Aced-Toledano, Cristina Miquel-Segarra, Susana |
| author_role | author |
| collection | RAD |
| dc.creator.none.fl_str_mv | Aced-Toledano, Cristina Miquel-Segarra, Susana |
| dc.date.none.fl_str_mv | 2020-06-10 |
| dc.format.none.fl_str_mv | application/octet-stream text/html |
| dc.identifier.none.fl_str_mv | https://revistas.ort.edu.uy/inmediaciones-de-la-comunicacion/article/view/2959 10.18861/ic.2020.15.1.2959 https://hdl.handle.net/20.500.11968/4169 http://hdl.handle.net/20.500.11968/4169 |
| dc.language.none.fl_str_mv | spa |
| dc.publisher.none.fl_str_mv | Universidad ORT Uruguay |
| dc.relation.none.fl_str_mv | https://revistas.ort.edu.uy/inmediaciones-de-la-comunicacion/article/view/2959/3064 https://revistas.ort.edu.uy/inmediaciones-de-la-comunicacion/article/view/2959/3085 |
| dc.rights.none.fl_str_mv | info:eu-repo/semantics/openAccess Derechos de autor 2020 InMediaciones de la Comunicación |
| dc.source.none.fl_str_mv | 1688-8626 1510-5091 10.18861/ic.2020.15.1 reponame:RAD instname:Universidad ORT Uruguay instacron:Universidad ORT InMediaciones de la Comunicación; Vol. 15 Núm. 1 (2020): InMediaciones de la Comunicación; 87 - 107 |
| dc.subject.none.fl_str_mv | internal communication strategies evaluation economic sectors Comunicación interna estrategias evaluación sectores económicos Comunicação interna estratégias avaliação setores econômicos |
| dc.title.none.fl_str_mv | From the secondary to the quinary sector: Internal communication according to the activity of the company: objectives, measurement and priorities Del sector secundario al quinario: Comunicación interna según la actividad de la empresa: objetivos, medición y prioridades Do setor secundário ao quinário: Comunicação interna de acordo com a atividade da empresa: objetivos, medição e prioridades |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion vol10 info:eu-repo/semantics/publishedVersion |
| description | The purpose of this essay is to know the internal communication (IC) departments of Spanish organizations according to the economic sector to which they belong, as well as determining which are the objectives, the programmatic axes and evaluation of the strategies proposed in their IC plans. On the other hand, it is intended to knowwhat their priorities are for the immediate future, and to determine if there are similarities and / or differences between companies depending on the sector they belong to. For this, a quantitative study is carried out, based on a survey on a sample of 118 IC managers in Spain. The results reveal that companies in the quaternary sector are more involved in stimulating and promoting innovation and creativity in the company, and that they use efficacy assessment procedures more and more frequently than companies in other sectors, especially in the quinary one. Likewise, there are also differences in the relevance that companies in the quaternary sector give to some of the tools they use to achieve their objectives. |
| eu_rights_str_mv | openAccess |
| format | article |
| id | anni_68ee5d9e12f75aebec5fcb65f8eec876 |
| identifier_str_mv | 10.18861/ic.2020.15.1.2959 |
| instacron_str | Universidad ORT |
| institution | Universidad ORT |
| instname_str | Universidad ORT Uruguay |
| language | spa |
| network_acronym_str | anni |
| network_name_str | oai-lr-anni |
| oai_identifier_str | oai:rad.ort.edu.uy:20.500.11968/4169 |
| publishDate | 2020 |
| publishDateSort | 2020 |
| publisher.none.fl_str_mv | Universidad ORT Uruguay |
| reponame_str | RAD |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| rights_invalid_str_mv | Derechos de autor 2020 InMediaciones de la Comunicación |
| spelling | From the secondary to the quinary sector: Internal communication according to the activity of the company: objectives, measurement and prioritiesDel sector secundario al quinario: Comunicación interna según la actividad de la empresa: objetivos, medición y prioridadesDo setor secundário ao quinário: Comunicação interna de acordo com a atividade da empresa: objetivos, medição e prioridadesAced-Toledano, CristinaMiquel-Segarra, Susanainternal communicationstrategiesevaluationeconomic sectorsComunicación internaestrategiasevaluaciónsectores económicosComunicação internaestratégiasavaliaçãosetores econômicosThe purpose of this essay is to know the internal communication (IC) departments of Spanish organizations according to the economic sector to which they belong, as well as determining which are the objectives, the programmatic axes and evaluation of the strategies proposed in their IC plans. On the other hand, it is intended to knowwhat their priorities are for the immediate future, and to determine if there are similarities and / or differences between companies depending on the sector they belong to. For this, a quantitative study is carried out, based on a survey on a sample of 118 IC managers in Spain. The results reveal that companies in the quaternary sector are more involved in stimulating and promoting innovation and creativity in the company, and that they use efficacy assessment procedures more and more frequently than companies in other sectors, especially in the quinary one. Likewise, there are also differences in the relevance that companies in the quaternary sector give to some of the tools they use to achieve their objectives.El presente artículo se centra en conocer los departamentos de comunicación interna (CI) de las organizaciones españolas en función del sector económico al que pertenecen, así como determinar cuáles son los objetivos, los ejes programáticos y la evaluación de las estrategias que plantean en sus planes de CI. Por otro lado, se pretende conocer cuáles son sus prioridades para un futuro inmediato y determinar si existen similitudes y/o diferencias entre las empresas en función del sector de pertenencia. Para ello se realiza un estudio cuantitativo, basado en una encuesta sobre una muestra de 118 responsables de CI en España. Los resultados revelan que las empresas del sector cuaternario se implican más en estimular y promover la innovación y la creatividad en la empresa, y que utilizan más y con mayor frecuencia procedimientos de evaluación de la eficacia que las empresas de otros sectores, sobre todo, del quinario. Asimismo, se aprecian diferencias con las de otros sectores en la relevancia que dan a algunas de las herramientas que utilizan para alcanzar sus objetivos.Este artigo concentra-se em conhecer os departamentos de comunicação interna (CI) das organizações espanholas de acordo com o setor econômico ao qual eles pertencem, bem como a determinar quais são os objetivos, os eixos programáticos e a avaliação das estratégias propostas em seus planos de CI. Por outro lado, pretende-se saber quais são suas prioridades para o futuro imediato e determinar se há semelhanças e / ou diferenças entre as empresas, segundo o setor de pertencimento. Para isso, é realizado um estudo quantitativo, com base em uma amostra de 118 responsáveis de CI na Espanha. Os resultados revelam que as empresas do setor quaternário estão mais envolvidas em estimular e promover a inovação e a criatividade na empresa, e que utilizam mais e com mais frequência procedimentos de avaliação de eficácia do que as empresas de outros setores, especialmente no setor quinário. Da mesma forma, diferenças são apreciadas com as de outros setores na relevância que conferem a algumas das ferramentas usadas para atingir seus objetivos.Universidad ORT Uruguay2020-06-10info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionvol10info:eu-repo/semantics/publishedVersionapplication/octet-streamtext/htmlhttps://revistas.ort.edu.uy/inmediaciones-de-la-comunicacion/article/view/295910.18861/ic.2020.15.1.2959https://hdl.handle.net/20.500.11968/4169http://hdl.handle.net/20.500.11968/41691688-86261510-509110.18861/ic.2020.15.1reponame:RADinstname:Universidad ORT Uruguayinstacron:Universidad ORTInMediaciones de la Comunicación; Vol. 15 Núm. 1 (2020): InMediaciones de la Comunicación; 87 - 107spahttps://revistas.ort.edu.uy/inmediaciones-de-la-comunicacion/article/view/2959/3064https://revistas.ort.edu.uy/inmediaciones-de-la-comunicacion/article/view/2959/3085info:eu-repo/semantics/openAccessDerechos de autor 2020 InMediaciones de la Comunicaciónoai:rad.ort.edu.uy:20.500.11968/41692026-06-16T04:09:37Z |
| spellingShingle | From the secondary to the quinary sector: Internal communication according to the activity of the company: objectives, measurement and priorities Aced-Toledano, Cristina internal communication strategies evaluation economic sectors Comunicación interna estrategias evaluación sectores económicos Comunicação interna estratégias avaliação setores econômicos |
| status_str | publishedVersion |
| title | From the secondary to the quinary sector: Internal communication according to the activity of the company: objectives, measurement and priorities |
| title_full | From the secondary to the quinary sector: Internal communication according to the activity of the company: objectives, measurement and priorities |
| title_fullStr | From the secondary to the quinary sector: Internal communication according to the activity of the company: objectives, measurement and priorities |
| title_full_unstemmed | From the secondary to the quinary sector: Internal communication according to the activity of the company: objectives, measurement and priorities |
| title_short | From the secondary to the quinary sector: Internal communication according to the activity of the company: objectives, measurement and priorities |
| title_sort | From the secondary to the quinary sector: Internal communication according to the activity of the company: objectives, measurement and priorities |
| topic | internal communication strategies evaluation economic sectors Comunicación interna estrategias evaluación sectores económicos Comunicação interna estratégias avaliação setores econômicos |
| url | https://revistas.ort.edu.uy/inmediaciones-de-la-comunicacion/article/view/2959 https://hdl.handle.net/20.500.11968/4169 http://hdl.handle.net/20.500.11968/4169 |