Digitalization and alternative marketing channels in the Uruguayan fruit and vegetable chain: Perspectives from main actors

This study aims to delve into the potentials and difficulties of digitalization on the real commercial experience of some of the fundamental actors in the Uruguayan fruit and vegetable chain (producers, merchants, intermediaries, consumers, and private and public technicians). For that, these social...

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Bibliographic Details

Main Author:	Marques Berrutti, Marcela (author)
Other Authors:	Álvarez Giambruno, Jorge Ariel (author), García Suárez, Federico (author)
Format:	article
Language:	English
Published:	2024
Subjects:	Ação Participativa Acción Participativa Agricultura Familiar Canais Comerciais Canales de Comercialización Digitalização Digitalización Digitalization Family Farming Hortifruticultura Familiar Marketing Channels Participatory Action
Online Access:	https://hdl.handle.net/20.500.12008/46140
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