From Hollywood to Radio Nacional: The Hiring of Ramón Novarro in Buenos Aires in 1934

This article aims to reconstruct the hiring of the Mexican actor Ramón Novarro —renowned in Hollywood— by the pioneering multimedia entrepreneur Jaime Yankelevich in 1934. The study of this specific case allows us to explore the innovative strategies developed by the capitalist to promote and positi...

Full description

Bibliographic Details

Main Author:	Grela Reina, María Constanza (author)
Format:	article
Language:	Spanish
Published:	2025
Subjects:	radio cinema media business industry cine medios de comunicación negocio industria rádio mídia negócio indústria
Online Access:	https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/4461 https://hdl.handle.net/10895/6137
Tags:	Add Tag No Tags, Be the first to tag this record!