From Hollywood to Radio Nacional: The Hiring of Ramón Novarro in Buenos Aires in 1934
This article aims to reconstruct the hiring of the Mexican actor Ramón Novarro —renowned in Hollywood— by the pioneering multimedia entrepreneur Jaime Yankelevich in 1934. The study of this specific case allows us to explore the innovative strategies developed by the capitalist to promote and positi...
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| Format: | article |
| Language: | Spanish |
| Published: |
2025
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| Online Access: | https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/4461 https://hdl.handle.net/10895/6137 |
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