The mediatized nation. Identity, agency and audience in nation branding campaigns
Nation branding is a dynamic and rapidly developing practice and a subprocess under the wider process of mediatization for promoting or readjusting images of a nation-state for tourists or investors. Especially young nation states have a felt need to build new images of themselves in the eyes of the...
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| Formato: | article |
| Idioma: | inglês espanhol |
| Publicado em: |
2019
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| Acesso em linha: | https://revistas.ort.edu.uy/inmediaciones-de-la-comunicacion/article/view/2926 https://hdl.handle.net/20.500.11968/4128 http://hdl.handle.net/20.500.11968/4128 |
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