Money. For Nothing?: Do people pay to reduce their decision space when faced with too many options? An experimental approach.
Standard economic theory posits that having more choice is always better than having less. However, previous research shows that having too many options may lead to choice overload, lowering decision quality and even impairing it altogether. Through a set of economic experiments I examine whether su...
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| Format: | masterThesis |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.12381/154 |
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