Argentine Elections 2019: A Study of the Leading Connections in the Spots of Frente de Todos

The article examines advertising spots broadcasted in traditional press media, belonging to the campaign of the Frente de Todos coalition for the 2019 Argentine elections. The analysis focused on the six terms of the actantial model developed by Algirdas J. Greimas, with the aim of recognizing a sty...

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Bibliographic Details

Main Author:	Cicowiez, Mariano (author)
Format:	article
Language:	Spanish
Published:	2021
Subjects:	electoral campaign political advertising actantial model candidates citizens campaña electoral propaganda modelo actancial candidatos ciudadanos
Online Access:	https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/2343 https://hdl.handle.net/10895/6049
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