Extensions of the protest: The transmedia narrative of the hashtag #mmlpqtp on Twitter
The article analyzes citizen participation in the protest against President Mauricio Macri (2015-2019) in the framework of the 2019 presidential elections in Argentina. In this sense, a content analysis of the publications tagged with the hashtag #mmlpqtp on Twitter is carried out during three weeks...
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| Format: | article |
| Idioma: | espanyol |
| Publicat: |
2022
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| Matèries: | |
| Accés en línia: | https://revistas.ort.edu.uy/inmediaciones-de-la-comunicacion/article/view/3317 http://hdl.handle.net/20.500.11968/4809 |
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| _version_ | 1868890186879860736 |
|---|---|
| author | Corzo, Leonardo |
| author2 | Ardini, Claudia |
| author2_role | author |
| author_browse | Ardini, Claudia Corzo, Leonardo |
| author_facet | Corzo, Leonardo Ardini, Claudia |
| author_role | author |
| collection | RAD |
| dc.creator.none.fl_str_mv | Corzo, Leonardo Ardini, Claudia |
| dc.date.none.fl_str_mv | 2022-12-28 2022-12-29T00:21:12Z 2022-12-29T00:21:12Z |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | https://revistas.ort.edu.uy/inmediaciones-de-la-comunicacion/article/view/3317 10.18861/ic.2023.18.1.3317 http://hdl.handle.net/20.500.11968/4809 http://hdl.handle.net/20.500.11968/4809 |
| dc.language.none.fl_str_mv | spa |
| dc.publisher.none.fl_str_mv | Universidad ORT Uruguay |
| dc.relation.none.fl_str_mv | https://revistas.ort.edu.uy/inmediaciones-de-la-comunicacion/article/view/3317/3771 |
| dc.rights.none.fl_str_mv | info:eu-repo/semantics/openAccess http://creativecommons.org/licenses/by/4.0 |
| dc.source.none.fl_str_mv | InMediaciones de la Comunicación; Vol. 18 Núm. 1 (2023): InMediaciones de la Comunicación; 171-196 1688-8626 1510-5091 10.18861/ic.2023.18.1 reponame:RAD instname:Universidad ORT Uruguay instacron:Universidad ORT |
| dc.subject.none.fl_str_mv | transmedia citizen participation social networks digital communication transmedia participación ciudadana redes sociales comunicación digital transmídia participação cidadã mídias sociais comunicação digital |
| dc.title.none.fl_str_mv | Extensions of the protest: The transmedia narrative of the hashtag #mmlpqtp on Twitter Extensiones de la protesta: La narrativa transmedia del hashtag #mmlpqtp en Twitter extensões de protesto: A narrativa transmídia da hashtag #mmlpqtp no Twitter |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion vol10 info:eu-repo/semantics/publishedVersion |
| description | The article analyzes citizen participation in the protest against President Mauricio Macri (2015-2019) in the framework of the 2019 presidential elections in Argentina. In this sense, a content analysis of the publications tagged with the hashtag #mmlpqtp on Twitter is carried out during three weeks –between October 14 and November 3, days after the presidential election that took place on October 27–. In the context of a complex, dynamic, and participatory media ecosystem, also marked by hyper-mediatization and the emergence of political protest movements on social networks –the Arab Spring, “Indignados” (outraged) in Spain, the Occupy Wall Street movement, #yosoy123 in Mexico and #niunamenos in Argentina–, it is proposed that the empirical approach carried out allows us to follow and analyze the conformation of a narrative universe of transmedia protest that expanded in different formats and followed various connected strategies based on the same slogan and shared disagreements. |
| eu_rights_str_mv | openAccess |
| format | article |
| id | anni_c484cb80cdb8bf76fc41d8b0f93066a0 |
| identifier_str_mv | 10.18861/ic.2023.18.1.3317 |
| instacron_str | Universidad ORT |
| institution | Universidad ORT |
| instname_str | Universidad ORT Uruguay |
| language | spa |
| network_acronym_str | anni |
| network_name_str | oai-lr-anni |
| oai_identifier_str | oai:rad.ort.edu.uy:20.500.11968/4809 |
| publishDate | 2022 |
| publishDateSort | 2022 |
| publisher.none.fl_str_mv | Universidad ORT Uruguay |
| reponame_str | RAD |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| rights_invalid_str_mv | http://creativecommons.org/licenses/by/4.0 |
| spelling | Extensions of the protest: The transmedia narrative of the hashtag #mmlpqtp on TwitterExtensiones de la protesta: La narrativa transmedia del hashtag #mmlpqtp en Twitterextensões de protesto: A narrativa transmídia da hashtag #mmlpqtp no TwitterCorzo, LeonardoArdini, Claudiatransmediacitizen participationsocial networksdigital communicationTwittertransmediaparticipación ciudadanaredes socialescomunicación digitalTwittertransmídiaparticipação cidadãmídias sociaiscomunicação digitalTwitterThe article analyzes citizen participation in the protest against President Mauricio Macri (2015-2019) in the framework of the 2019 presidential elections in Argentina. In this sense, a content analysis of the publications tagged with the hashtag #mmlpqtp on Twitter is carried out during three weeks –between October 14 and November 3, days after the presidential election that took place on October 27–. In the context of a complex, dynamic, and participatory media ecosystem, also marked by hyper-mediatization and the emergence of political protest movements on social networks –the Arab Spring, “Indignados” (outraged) in Spain, the Occupy Wall Street movement, #yosoy123 in Mexico and #niunamenos in Argentina–, it is proposed that the empirical approach carried out allows us to follow and analyze the conformation of a narrative universe of transmedia protest that expanded in different formats and followed various connected strategies based on the same slogan and shared disagreements.El artículo analiza la participación ciudadana en la protesta en contra del presidente Mauricio Macri (2015-2019) en el marco de las elecciones presidenciales del año 2019 en Argentina. En tal sentido, se realiza un análisis de contenido de las publicaciones etiquetadas con el hashtag #mmlpqtp en Twitter durante tres semanas –entre el 14 de octubre y el 3 de noviembre, días después de la elección presidencial que tuvo lugar el 27 de octubre–. En el contexto de un ecosistema de medios complejo, dinámico y participativo, marcado además por la hipermediatización y la emergencia de los movimientos de protesta política en redes sociales –la Primavera Árabe, Indignados en España, el movimiento Ocuppy Wall Street, #yosoy123 en México y #niunamenos en Argentina–, se plantea que el abordaje empírico realizado permite seguir y analizar la conformación de un universo narrativo de protesta transmedia que se expandió en diferentes formatos y siguió diversas estrategias conectadas en función de una misma consigna y disconformidades compartidas.O artigo analisa a participação cidadã no protesto contra o presidente Mauricio Macri (2015-2019) no quadro das eleições presidenciais de 2019 na Argentina. Nesse sentido, usa-se uma análise de conteúdo das publicações marcadas com a hashtag #mmlpqtp no Twitter durante três semanas –entre 14 de outubro e 3 de novembro, dias após a eleição presidencial ocorrida em 27 de outubro–. No contexto de um ecossistema mediático complexo, dinâmico e participativo, também marcado pela hipermidiatização e pela emergência de movimentos políticos de protesto nas redes sociais –a Primavera Árabe, os Indignados em Espanha, o movimento Occupy Wall Street, #yosoy123 no México e #niunamenos na Argentina–, propõe-se que a abordagem empírica realizada permite acompanhar e analisar a conformação de um universo narrativo de protesto transmídia que se expandiu em diferentes formatos e seguiu várias estratégias conectadas conforme o mesmo lema e discordâncias compartilhadas.Universidad ORT Uruguay2022-12-282022-12-29T00:21:12Z2022-12-29T00:21:12Zinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionvol10info:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.ort.edu.uy/inmediaciones-de-la-comunicacion/article/view/331710.18861/ic.2023.18.1.3317http://hdl.handle.net/20.500.11968/4809http://hdl.handle.net/20.500.11968/4809InMediaciones de la Comunicación; Vol. 18 Núm. 1 (2023): InMediaciones de la Comunicación; 171-1961688-86261510-509110.18861/ic.2023.18.1reponame:RADinstname:Universidad ORT Uruguayinstacron:Universidad ORTspahttps://revistas.ort.edu.uy/inmediaciones-de-la-comunicacion/article/view/3317/3771info:eu-repo/semantics/openAccesshttp://creativecommons.org/licenses/by/4.0oai:rad.ort.edu.uy:20.500.11968/48092026-06-16T04:09:53Z |
| spellingShingle | Extensions of the protest: The transmedia narrative of the hashtag #mmlpqtp on Twitter Corzo, Leonardo transmedia citizen participation social networks digital communication transmedia participación ciudadana redes sociales comunicación digital transmídia participação cidadã mídias sociais comunicação digital |
| status_str | publishedVersion |
| title | Extensions of the protest: The transmedia narrative of the hashtag #mmlpqtp on Twitter |
| title_full | Extensions of the protest: The transmedia narrative of the hashtag #mmlpqtp on Twitter |
| title_fullStr | Extensions of the protest: The transmedia narrative of the hashtag #mmlpqtp on Twitter |
| title_full_unstemmed | Extensions of the protest: The transmedia narrative of the hashtag #mmlpqtp on Twitter |
| title_short | Extensions of the protest: The transmedia narrative of the hashtag #mmlpqtp on Twitter |
| title_sort | Extensions of the protest: The transmedia narrative of the hashtag #mmlpqtp on Twitter |
| topic | transmedia citizen participation social networks digital communication transmedia participación ciudadana redes sociales comunicación digital transmídia participação cidadã mídias sociais comunicação digital |
| url | https://revistas.ort.edu.uy/inmediaciones-de-la-comunicacion/article/view/3317 http://hdl.handle.net/20.500.11968/4809 |