The changes and updates of the trailer's aesthetic autonomy

The most evident aspects of trailer constitute discussions between the cinematographic and advertisement shows. Approaching to Deleuze theoretical questions, this article seeks to enquire about the notion of virtual-actual regarding the object of trailer. Therefore, we shall discuss the becoming wit...

সম্পূর্ণ বিবরণ

সংরক্ষণ করুন:
গ্রন্থ-পঞ্জীর বিবরন
প্রধান লেখক: de Oliveira Iuva, Patricia (author)
বিন্যাস: article
ভাষা:স্প্যানিশ
প্রকাশিত: 2013
বিষয়গুলি:
অনলাইন ব্যবহার করুন:https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/361
https://hdl.handle.net/10895/5892
ট্যাগগুলো: ট্যাগ যুক্ত করুন
কোনো ট্যাগ নেই, প্রথমজন হিসাবে ট্যাগ করুন!
_version_ 1868890152838889472
author de Oliveira Iuva, Patricia
author_browse de Oliveira Iuva, Patricia
author_facet de Oliveira Iuva, Patricia
author_role author
collection LIBERI
dc.creator.none.fl_str_mv de Oliveira Iuva, Patricia
dc.date.none.fl_str_mv 2013-09-20
2025-12-22T16:37:13Z
2025-12-22T16:37:13Z
dc.format.none.fl_str_mv application/pdf
dc.identifier.none.fl_str_mv https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/361
10.22235/d.v0i18.361
https://hdl.handle.net/10895/5892
dc.language.none.fl_str_mv spa
dc.publisher.none.fl_str_mv Universidad Católica del Uruguay
dc.relation.none.fl_str_mv https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/361/336
dc.rights.none.fl_str_mv Derechos de autor 2013 Dixit
https://creativecommons.org/licenses/by-nc/4.0/deed.es
info:eu-repo/semantics/openAccess
dc.source.none.fl_str_mv Dixit; No. 18 (2013): Dixit; 20-33
Dixit; Núm. 18 (2013): Dixit; 20-33
Dixit; N.º 18 (2013): Dixit; 20-33
0797-3691
1688-3497
10.22235/d.v0i18
reponame:LIBERI
instname:Universidad Católica del Uruguay
instacron:Universidad Católica del Uruguay
dc.subject.none.fl_str_mv trailer
virtual
actual
becoming
aesthetic
tráiler
virtual
actual
devenir
estética
dc.title.none.fl_str_mv The changes and updates of the trailer's aesthetic autonomy
Los devenires y las actualizaciones de la autonomía estética del tráiler
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
info:eu-repo/semantics/publishedVersion
description The most evident aspects of trailer constitute discussions between the cinematographic and advertisement shows. Approaching to Deleuze theoretical questions, this article seeks to enquire about the notion of virtual-actual regarding the object of trailer. Therefore, we shall discuss the becoming within the trailer itself, once that trailer as a virtuality contains forms already actual, such as advertisement, as well as those that are about to become. Such theoretical approach deconstructs the hegemonic logic about trailer as advertisement, and the methodological path unfolds analytical issues in a way to make explicit aesthetic and productive autonomy movements, throughout different actual forms of trailer in cinema, television, DVD and internet.
eu_rights_str_mv openAccess
format article
id anni_a2b7c7c4d9d2a0c2200dc8b367cf7a89
identifier_str_mv 10.22235/d.v0i18.361
instacron_str Universidad Católica del Uruguay
institution Universidad Católica del Uruguay
instname_str Universidad Católica del Uruguay
language spa
network_acronym_str anni
network_name_str oai-lr-anni
oai_identifier_str oai:liberi.ucu.edu.uy:10895/5892
publishDate 2013
publishDateSort 2013
publisher.none.fl_str_mv Universidad Católica del Uruguay
reponame_str LIBERI
repository.mail.fl_str_mv
repository.name.fl_str_mv
repository_id_str
rights_invalid_str_mv Derechos de autor 2013 Dixit
https://creativecommons.org/licenses/by-nc/4.0/deed.es
spelling The changes and updates of the trailer's aesthetic autonomyLos devenires y las actualizaciones de la autonomía estética del tráilerde Oliveira Iuva, PatriciatrailervirtualactualbecomingaesthetictráilervirtualactualdevenirestéticaThe most evident aspects of trailer constitute discussions between the cinematographic and advertisement shows. Approaching to Deleuze theoretical questions, this article seeks to enquire about the notion of virtual-actual regarding the object of trailer. Therefore, we shall discuss the becoming within the trailer itself, once that trailer as a virtuality contains forms already actual, such as advertisement, as well as those that are about to become. Such theoretical approach deconstructs the hegemonic logic about trailer as advertisement, and the methodological path unfolds analytical issues in a way to make explicit aesthetic and productive autonomy movements, throughout different actual forms of trailer in cinema, television, DVD and internet.Las marcas más evidentes del tráiler constituyen, en parte, las discusiones acerca de su lugar entre lo cinematográfico y lo publicitario. En concordancia con el pensamiento de Deleuze, las cuestiones de este trabajo parten de problematizar las virtualidades del tráiler. Se discuten los devenires contenidos en el interior del propio tráiler, pues él mismo, en cuanto virtualidad, abriga las formas ya actualizadas tanto la publicidad como las que están por venir. Tal abordaje deconstruye la lógica hegemónica publicitaria del tráiler, y el camino metodológico seguido despliega imbricaciones analíticas con el fin de explicitar los movimientos de la autonomía estética y productiva, incluso desde diferentes actualizaciones del tráiler en el cine, en la televisión, en DVD y en internet. Universidad Católica del Uruguay2013-09-202025-12-22T16:37:13Z2025-12-22T16:37:13Zinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.ucu.edu.uy/index.php/revistadixit/article/view/36110.22235/d.v0i18.361https://hdl.handle.net/10895/5892Dixit; No. 18 (2013): Dixit; 20-33Dixit; Núm. 18 (2013): Dixit; 20-33Dixit; N.º 18 (2013): Dixit; 20-330797-36911688-349710.22235/d.v0i18reponame:LIBERIinstname:Universidad Católica del Uruguayinstacron:Universidad Católica del Uruguayspahttps://revistas.ucu.edu.uy/index.php/revistadixit/article/view/361/336Derechos de autor 2013 Dixithttps://creativecommons.org/licenses/by-nc/4.0/deed.esinfo:eu-repo/semantics/openAccessoai:liberi.ucu.edu.uy:10895/58922026-06-16T06:53:26Z
spellingShingle The changes and updates of the trailer's aesthetic autonomy
de Oliveira Iuva, Patricia
trailer
virtual
actual
becoming
aesthetic
tráiler
virtual
actual
devenir
estética
status_str publishedVersion
title The changes and updates of the trailer's aesthetic autonomy
title_full The changes and updates of the trailer's aesthetic autonomy
title_fullStr The changes and updates of the trailer's aesthetic autonomy
title_full_unstemmed The changes and updates of the trailer's aesthetic autonomy
title_short The changes and updates of the trailer's aesthetic autonomy
title_sort The changes and updates of the trailer's aesthetic autonomy
topic trailer
virtual
actual
becoming
aesthetic
tráiler
virtual
actual
devenir
estética
url https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/361
https://hdl.handle.net/10895/5892