The Ecuadorian Government's 9/100 Vaccination Plan: A Comparative Analysis of Social Media Use

The aim of this article is to identify how the Ecuadorian Government’s has managed the communication on social media of vaccination campaign 9/100, released after the COVID-19 pandemic. After reviewing the main theories related government communications and risk management in the context of public h...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Lozano Recalde, Cristian (author)
Format:	article
Sprache:	Spanisch
Veröffentlicht:	2022
Schlagworte:	risk communication social media government communication PRGS model public health campaign comunicación de riesgo redes sociales comunicación gubernamental metodología PRGS campaña de salud pública comunicação de risco redes sociais comunicação governamental metodologia PRGS campanha de saúde pública
Online-Zugang:	https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/2715 https://hdl.handle.net/10895/6068
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