Humor Accounts on the Campaign Trail: Their Semiotic Operations in the 2023 Argentine Elections
This article analyzes the role of political humor accounts during Argentina’s 2023 presidential campaign. Through an exploratory study, theories of laughter were combined with a socio-semiotic approach to hypermediatization to compare accounts associated with the main political parties across Instag...
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| Other Authors: | , , , |
| Format: | article |
| Language: | Spanish |
| Published: |
2025
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| Subjects: | |
| Online Access: | https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/4480 https://hdl.handle.net/10895/6138 |
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| Summary: | This article analyzes the role of political humor accounts during Argentina’s 2023 presidential campaign. Through an exploratory study, theories of laughter were combined with a socio-semiotic approach to hypermediatization to compare accounts associated with the main political parties across Instagram, Facebook, X, YouTube, and TikTok. The results show that: (1) account affiliations are dynamic and may exhibit tensions with the political forces they support; (2) accounts aligned with La Libertad Avanza displayed greater content production, follower engagement, and dissemination; (3) mockery was the dominant mode of humor, followed by political satire; (4) only in the libertarian case did satire include a programmatic component that clearly conveyed a governing plan to voters. The study concludes that, comparatively, these accounts generated a broader diffusion of interpretants offering moral and political justifications for supporting the alliance, as well as frameworks for interpreting future events. |
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