The digital route to the presidency of Argentina. A political and hypermedia analysis of Mauricio Macri’s discourses in social networks

In the contemporary era, there are new modes of political discourse, product of the crisis in the mass media and the emergence of social networks. In this article, the discursiveness of Mauricio Macri's official accounts on Facebook and Twitter are analyzed, considering three phases of his political...

Full description

Bibliographic Details

Main Author:	Slimovich, Ana (author)
Format:	article
Language:	Spanish
Published:	2017
Subjects:	hipermediatización redes sociales elecciones discurso político apropiación hypermedia social networks elections political discourse appropriation
Online Access:	https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/1321 https://hdl.handle.net/10895/5967
Tags:	Add Tag No Tags, Be the first to tag this record!