Analysis and business intelligence with evaluation of key performance indicators

This article describes how business analytics and intelligence tools contribute to business performance by setting key performance indicators (KPIs) with tightened measurement slices for greater accuracy by forming part of the core of a balanced scorecard, To clarify the organizational objectives pr...

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Main Author: Rodríguez López, Manuel Guillermo (author)
Other Authors: Salazar Vázquez, Flor Isabel (author), Jara Obregón, Luis Stalin (author)
Format: article
Language:Spanish
Published: 2017
Subjects:
Online Access:http://revistas.utp.ac.pa/index.php/id-tecnologico/article/view/1716
http://ridda2.utp.ac.pa/handle/123456789/3224
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author Rodríguez López, Manuel Guillermo
author2 Salazar Vázquez, Flor Isabel
Jara Obregón, Luis Stalin
author2_role author
author
author_browse Jara Obregón, Luis Stalin
Rodríguez López, Manuel Guillermo
Salazar Vázquez, Flor Isabel
author_facet Rodríguez López, Manuel Guillermo
Salazar Vázquez, Flor Isabel
Jara Obregón, Luis Stalin
author_role author
collection Repositorio Institucional de documento digitales de acceso abierto de la UTP
dc.contributor.none.fl_str_mv

dc.creator.none.fl_str_mv Rodríguez López, Manuel Guillermo
Salazar Vázquez, Flor Isabel
Jara Obregón, Luis Stalin
dc.date.none.fl_str_mv 2017-11-21
2017-12-12T14:16:08Z
2017-12-12T14:16:08Z
dc.format.none.fl_str_mv application/pdf
dc.identifier.none.fl_str_mv http://revistas.utp.ac.pa/index.php/id-tecnologico/article/view/1716
http://ridda2.utp.ac.pa/handle/123456789/3224
dc.language.none.fl_str_mv spa
dc.publisher.none.fl_str_mv Universidad Tecnológica de Panamá
dc.relation.none.fl_str_mv http://revistas.utp.ac.pa/index.php/id-tecnologico/article/view/1716/2452
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
https://creativecommons.org/licenses/by-nc-sa/4.0/
dc.source.none.fl_str_mv 2219-6714
1680-8894
I+D Tecnológico; Vol. 13, Núm. 2 (2017): Revista I+D Tecnológico; 67–75
reponame:Repositorio Institucional de documento digitales de acceso abierto de la UTP
instname:Universidad Tecnológica de Panamá
instacron:U Tecnológica de Panamá
dc.subject.none.fl_str_mv Business analysis, data mining, performance indicators, innovation
análisis de negocios, minería de datos, indicadores de desempeño, innovación
dc.title.none.fl_str_mv Analysis and business intelligence with evaluation of key performance indicators
Análisis e inteligencia de negocios con evaluación de indicadores claves de desempeño
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
description This article describes how business analytics and intelligence tools contribute to business performance by setting key performance indicators (KPIs) with tightened measurement slices for greater accuracy by forming part of the core of a balanced scorecard, To clarify the organizational objectives prior to conducting a local survey of high confidence. This benefits in the effectiveness of its application if it focuses on the development of new alternatives with differentiated and innovative services, increasing the satisfaction of all those involved. For this we inquired into 81 small and medium level companies in which it was necessary to determine the representative dimensions of study, from this we obtained the following KPIs to evaluate; Distribution of customers, sales force, rate of consumption of products more and less sold, customer satisfaction, products harmful to the environment, to cite the most significant, and represents how to measure some of them.
eu_rights_str_mv openAccess
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publishDate 2017
publishDateSort 2017
publisher.none.fl_str_mv Universidad Tecnológica de Panamá
reponame_str Repositorio Institucional de documento digitales de acceso abierto de la UTP
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spelling Analysis and business intelligence with evaluation of key performance indicatorsAnálisis e inteligencia de negocios con evaluación de indicadores claves de desempeñoRodríguez López, Manuel GuillermoSalazar Vázquez, Flor IsabelJara Obregón, Luis StalinBusiness analysis, data mining, performance indicators, innovationanálisis de negocios, minería de datos, indicadores de desempeño, innovaciónThis article describes how business analytics and intelligence tools contribute to business performance by setting key performance indicators (KPIs) with tightened measurement slices for greater accuracy by forming part of the core of a balanced scorecard, To clarify the organizational objectives prior to conducting a local survey of high confidence. This benefits in the effectiveness of its application if it focuses on the development of new alternatives with differentiated and innovative services, increasing the satisfaction of all those involved. For this we inquired into 81 small and medium level companies in which it was necessary to determine the representative dimensions of study, from this we obtained the following KPIs to evaluate; Distribution of customers, sales force, rate of consumption of products more and less sold, customer satisfaction, products harmful to the environment, to cite the most significant, and represents how to measure some of them.En este artículo se describe cómo las herramientas de análisis e inteligencia de negocios aportan al rendimiento empresarial a través de fijar los indicadores claves de desempeño (KPI) con cortes de medición ajustados para una mayor precisión formando parte del núcleo de un cuadro de mando integral, para aclarar los objetivos organizacionales previa realización de un sondeo local de alta confianza. Esto beneficia en la efectividad de su aplicación si se enfoca al desarrollo de nuevas alternativas con servicios diferenciados e innovadores, aumentando la satisfacción de todos los involucrados. Para esto se indagó en 81 empresas pequeñas y de nivel medio en las cuales fue necesario determinar las dimensiones representativas de estudio, a partir de esto se obtuvo los siguientes KPIS para evaluar; distribución geográfica de clientes, fuerza de ventas, tasa de consumo de productos más y menos vendidos, satisfacción de clientes, productos nocivos para el medio ambiente, por citar los más significativos, y se representa cómo medir algunos de ellos.Universidad Tecnológica de Panamá2017-11-212017-12-12T14:16:08Z2017-12-12T14:16:08Zinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://revistas.utp.ac.pa/index.php/id-tecnologico/article/view/1716http://ridda2.utp.ac.pa/handle/123456789/32242219-67141680-8894I+D Tecnológico; Vol. 13, Núm. 2 (2017): Revista I+D Tecnológico; 67–75reponame:Repositorio Institucional de documento digitales de acceso abierto de la UTPinstname:Universidad Tecnológica de Panamáinstacron:U Tecnológica de Panamáspahttp://revistas.utp.ac.pa/index.php/id-tecnologico/article/view/1716/2452info:eu-repo/semantics/openAccesshttps://creativecommons.org/licenses/by-nc-sa/4.0/oai:ridda2.utp.ac.pa:123456789/32242019-12-06T14:50:30Z
spellingShingle Analysis and business intelligence with evaluation of key performance indicators
Rodríguez López, Manuel Guillermo
Business analysis, data mining, performance indicators, innovation
análisis de negocios, minería de datos, indicadores de desempeño, innovación
status_str publishedVersion
title Analysis and business intelligence with evaluation of key performance indicators
title_full Analysis and business intelligence with evaluation of key performance indicators
title_fullStr Analysis and business intelligence with evaluation of key performance indicators
title_full_unstemmed Analysis and business intelligence with evaluation of key performance indicators
title_short Analysis and business intelligence with evaluation of key performance indicators
title_sort Analysis and business intelligence with evaluation of key performance indicators
topic Business analysis, data mining, performance indicators, innovation
análisis de negocios, minería de datos, indicadores de desempeño, innovación
url http://revistas.utp.ac.pa/index.php/id-tecnologico/article/view/1716
http://ridda2.utp.ac.pa/handle/123456789/3224