Neuroscience and marketing: influence of color in the predisposition to buy in users of social networks
In this work, the predisposition to purchase generic products and recognized brands is evaluated with respect to the predominant color used in advertisements published on social networks. The analysis was performed on a sample of seventy-one individuals, segmented as users of social networks between...
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| Main Author: | |
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| Other Authors: | , , , |
| Format: | article |
| Language: | Spanish |
| Published: |
2020
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| Online Access: | https://revistas.utp.ac.pa/index.php/ric/article/view/2613 https://ridda2.utp.ac.pa/handle/123456789/12175 |
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